Dior JAdore Ad Campaign Review Essay

Dior JAdore Ad Campaign Review Essay Dior JAdore Ad Campaign Review Essay Dior JAdore Ad Campaign Review Essay An advertisement battle comprises of numerous adverts that are made to advance a specific item or thought. An advert affects the arrangement of visual pictures in the psyche of a beneficiary impacting their view of a thing or a thought. A business notice is planned for empowering the acquisition of a particular item. The nature of a commercial is estimated against its adequacy in its capacity to impact people’s conduct or assessment. For a business promotion, its prosperity is found in the expansion in buys because of the advert. Advertisements are introduced in either the sound structure on radios, or the visual structure in papers and magazines. They can likewise be in a blend of both as on TV and online video cuts. This report will clarify different pieces of an advert utilizing the Dior J’Adore scent as the case of reference. The Dior J’Adore Advert The freshest J’Adore was propelled on the fourth September 2011 so as to restore the Eau de Toilette brand and increment the familiarity with a film including the brand represetative Charlize Theron. Aside from Charlize, different on-screen characters, who included in the crusade, are Marilyn Monroe, Marlene Dietrich and Grace Kelly. The crusade was spread over the world in various media: online at their site, TV for a moment TF1, a French TV slot, and it was likewise in printed commercials. The crusade was commonly fruitful in all the nations it showed up (Annaud 2011). The advertisement begins with Theron showing up later than expected for the catwalk. She runs upstairs gowned in dark. At that point she enters, advancing rapidly passing all the individuals who don't appear to see her. She goes to the behind the stage, where she gets ready for the catwalk. There are different models, including Marlene, Grace and Marilyn, who are likewise bustling putting on cosmetics. The location of the catwalk and the anticipating swarm lays everything out for design. Theron enters the runway wearing a yellow outfit, a similar shading as the Eau de Parfum, which she conveys. The advert closes there leaving the customer to perceive what occurs next from that point as they watch the full brand film (Shapland 2011). Close by the TV and online promotion, there was a printed advert that showed up in magazines and papers. The promotion is an image of Theron and the aroma. Theron is wearing a similar outfit she wore on the runway in the TV plug. The primary print was done in France, be that as it may, the resulting prints made them wear distinctive garments and presenting in an unexpected way. As an afterthought, there is the name of the makers of the aroma: Dior (J’Adore 1 Dior adverts and plugs file n.d.). Characteristics of a Good Ad Campaign A promotion battle is generally done in a wide range of media. For example, Dior J’Adore was propelled online in different channels, including MSN’s channels, women’s channels, extravagance channels and Windows live messages that drove the clients to their site, where they viewed the promotion film. Publicizing in various sorts of media is planned for arriving at a wide gathering of individuals. Every one of this webpage urging individuals to visit J’Adore site (Microsoft Advertising restore the J’Adore Fragrance n.d.). Another quality of an advertisement battle is that it is propelled in different places simultaneously like on account of Dior J’Adore was propelled in a range of twenty four hours in fourteen nations. These nations included China, France, Korea, Argentine, Belgium, Mexico, Russia, Switzerland, Taiwan, UK and UAE. The nations are scattered over the world with even some being in very surprising mainlands. This implies the crusade covers an impressive zone topographically (Microsoft Advertising restore the J’Adore Fragrance n.d.). A promotion likewise can develop a passionate association with the cerebrum of the purchaser (10 standards for a fruitful advertisement n.d.). In the event that it makes a passionate encounter critical enough that it is recollected, this promotion, in its turn, reverberates with the crowd. This makes customers want to purchase the item as they can relate to it. Dior J’Adore associates with the cerebrum of the crowd as it starts at the passage of Charlize Theron, who is late for the catwalk. Being late is something that happens to some, in this manner, permitting the promotion to interface with the crowd. What's more, it has music playing close by, which additionally expands the incitement of feeling, which upgrades the memorability of the advert. Also, a promotion should be to a greater degree a discussion as opposed to a straightforward composition. In spite of the fact that there is no a very remarkable discussion going on in the Dior J’Adore notice because of the music that is remembered for the advertisement, there is an association among Charlize and different models getting ready in the behind the stage. Moreover, the models themselves appear to be in correspondence with their beauticians as they plan to make it catch the crowd more as though it was only a straightforward writing. An advertisement regularly includes superstars so as to catch the consideration of their intended interest group. Dior JAdore utilizes four on-screen characters. Charlize is the fundamental model in the ad, and she meets with others putting on their cosmetics and having their hair styled at the behind the stage (Mackalski 2012). What's more, for the print advert, Theron is as yet the substance of the fragrance. The fanatics of a specific superstar will purchase an item since they partner with the specific item. A promotion should guarantee a prize for the crowd. For a promotion to be powerful, it needs to guarantee the crowd that in the event that they proceed with they will get a prize. On the off chance that the crowd gets the fundamental message toward the start, at that point they won't be keen on finishing and get all the subtleties (10 models for an effective advertisement n.d.). Dior acknowledges this reality, and that is the reason they just offer a fifteen second understanding to the full film on their landing page. This makes an idea in the psyche of the purchaser that on the off chance that they go to the site, they will get the award of viewing the entire film and realize what the entire film is about. An advertisement mirrors a company’s character. An advertisement offers the organization a chance to demonstrate explanations behind it to be preferred or regarded. It is better than the salesman in showing the company’s character. A muddled promotion will show that the entire organization works in a scattered way, and every one of its viewpoints is chaotic (10 rules for an effective advertisement n.d.). A promotion that is brimming with gloating and flaunting shows that the organization is conceited and couldn't care less about the clients of their items. A dull advert shows that the organization probably won't be at speed with the most recent turn of events. As far as the J’Adore crusade, it is exuberant and shows the tastefulness. As to print advert, the foundation is additionally restrictive as it is equivalent to in the TV advert. The advertisement is clear and splendid, pulling in the eye of the peruser. This makes those, who acknowledge extravagance, simil ar to it. This clarifies the achievement the crusade had in China, where extravagance adverts are genuinely esteemed. Mzoughi and Abdelhak encourage that a visual figure in the promotion has more impact on the psychological symbolism than verbal figures (Mzoughi Abdelhak 2011, p. 258). This can clarify that the achievement of the battle is owing to the solid visual figure. The impact of the promotion is more than what might have been accomplished if rather somebody just advised motivations to watch the film or even buy the fragrance. This likewise clarifies the accomplishment of the print advert as it has a solid picture that draws in the consideration of the peruser. As per Mzoughi and Abdelhak (2011, p. 259), the accomplishment of an advert relies upon the disposition of the shopper towards it. As per the examination, the accomplishment of an advert isn't influenced by the visual or vertical talk in the promotion. This is to state that the achievement of any commercial ought not be ascribed exclusively to the inventiveness in the notice. The shopper supposedly is with practically all control of whether the commercial succeeds or not. The Dior crusade should, along these lines, value the positive picture that the organization has made after some time by giving quality items. Portions of a Visual Advertisement It is made of four sections, to be specific the heading, a focal visual, the company’s logo and body duplicate. The feature is a piece of the substance in an advert that a customer finds so as to comprehend what the promotion is passing on. It catches the remarkable nature of the item. The feature should be cunning, shrewd, amusing and forthright so as to pass the primary thought of the advert obviously. Now and again, when the visual conveys emphatically, at that point the feature isn't required (Bear 2013). Dior J’Adore has an appealing heading on that is written in intense letters, however it isn't amazing that it gets the enthusiasm of those, who visits this site, since it incorporates the name of popular on-screen character, Charlize Theron in the heading. In the print advert, the visual is solid, so the heading is excluded. The subsequent part is the visual: Dior J’Adore has a film that highlights four entertainers. The principle model in the promotion shows up after the expected time for the catwalk and finds the others in progress their planning. She prepares herself, at that point strolls the runway conveying a jug of the aroma, which she presents to the anticipating individuals and columnists (Diderich 2011). The magazine and papers have the photograph of the jug of the scent next to each other with Theron, the essence of J’Adore. Another urgent piece of a promotion is the company’s logo. Its motivation is to illuminate the crowd, who is selling the item or administration. The printed variant of the promotion has the logo of Dior J’Adore remembered for the picture with the goal that anybody, who sees the advertisement, becomes more acquainted with the organization that made the fragrance. In this advertisement, the character is high

Ceasar Charater Analysis Essays - , Term Papers

Ceasar Charater Analysis Character Analysis Antony- What Cassius says about Antony: ?You know not what?that which he will express Pg. 582 lines 233-236. This shows the plotters fear what Antony will say in his address to the horde. Cassius is attempting to make Brutus see what Antony is truly up to, however Brutus is excessively up to speed in respect to take note. What Antony does: He addresses the group causing them to feel sorry for him, embarrassed about themselves, and loathe the plotters. He makes them go into a furious fury in scene 3. What Antony feels: ?O excuse me thou?gentle with these butchers.? Pg. 582 lines 254-236. Antony has made an arrangement with the schemers that have executed his closest companion. This statement is after the schemers have left, and he is conversing with the carcass of Caesar. He spills his actual goals and gives expression of his counter intrigue. He feels that despite the fact that the men are decent, that they have butchered a man that could have been prevailed upon and brought out of what it was he fouled up. What Antony says: ?Let each man render me his bleeding hand?My credit currently remains on such tricky ground that one of two terrible ways you should pride me?.? Pg. 580 lines 184-194 He drives the plotters on to confide in him, when actually, he needs to have the option to address the horde. He utilizes a horrible quip with the goal that he recognizes what he is discussing, yet the schemers imagine that he is essentially discussing the blood on the ground being elusive. Caesar- What Caesar says: ?Et t? Animal? At that point fall Caesar!? Pg. 577 line 77 Caesar is stunned that Brutus, his most steadfast companion would do this. His veil falls off now and shows his own face. All through the play, he has put himself as an egotistical authority, and just when he is around his companions does he show his actual personality. This is so significant on the grounds that denotes the moment that Caesar's soul enters Antony's retribution. The play goes to its peak in this line. What Caesar does: Caesar won't let Publius Cimber once again into Rome. He, as it were, slaughters himself by the manner in which he reacts. He puts himself up as a divine resembling man and nearly says he is in charge of his own fate. This gives the backstabbers last motivation to execute him, and they do. What Antony says about Caesar: Through his discourse, Antony shows the entirety of Caesar's acceptable attributes, and assaults the ?terrible? ones. He says that Caesar was liberal, utilizing the will as a demonstration of that, and he expresses that Caesar would sob with the individuals if at any point the individuals sobbed. The Mob What the horde says: ?It is regardless, his name is Cinna. Pluck however his name out of his heart, and turn him going.? Pg. 593 lines 30-31 The horde couldn't care less that Cinna isn't a schemer. He simply is sadly and amusingly the main they unearth. Increasingly unexpected is that his name is equivalent to one of the plotters. The misunderstanding of names can be savage, and this is evidence of it. What the crowd does: ?Tear him, tear him! Come, brands. Ho, torches to Brutus', to Cassius'! Consume all. Consume Decius' home and some to Casca's, some to Ligarius'. Away, go!? Pg. 593 lines 32-33. They murder the honest Cinna in light of the fact that he, grievously, has a similar name as a backstabber. The crowd treats him profanely and unjustifiably, and he is executed therefore. Antony had irritated the horde up, before this grievous scene. They were caused to feel sorry for Antony and embarrassed they had disavowed Caesar. They were after the plotters. At the point when they defy Cinna, Shakespeare shows them as a canny Roman horde. Indeed, even the best of individuals can be terrible in enormous gatherings. They severely murder Cinna and have no regret thereafter. What Brutus thinks about the horde: Brutus imagines the crowd as a smart gathering of Romans. This is his blemish. He believes that the residents will acknowledge his scholarly way to deal with the homicide. He has put it on a higher plane that the crowd can't see, so they are left befuddled and powerless against Antony's discourse. Brutus What Brutus says:

Coping With Symptoms Through Expressive Writing

Coping With Symptoms Through Expressive Writing BPD Living With BPD Print Manage Your Symptoms Through Expressive Writing By Kristalyn Salters-Pedneault, PhD Kristalyn Salters-Pedneault, PhD, is a clinical psychologist and associate professor of psychology at Eastern Connecticut State University. Learn about our editorial policy Kristalyn Salters-Pedneault, PhD Updated on October 21, 2019 Hero Images / Getty Images More in BPD Living With BPD Diagnosis Treatment Related Conditions For people with psychological problems like borderline personality disorder (BPA), various types of expressive writing have been shown to have a positive impact. People have used journaling as a means of expressing their feelings and healing for centuries. If you are struggling with a mental illness, expressive writing may be a useful addition to your therapy. What Is Expressive Writing? Expressive writing is hard to define because it is essentially anything you want it to be. There are no complicated rules or elaborate style guidelines. It is simply the act of writing about your personal experiences in order to better recognize and understand your own perceptions, feelings, and responses. Expressive writing can take many forms. For example, you could keep a traditional paper diary or you could launch a blog that functions as an online journal. One day you may write in prose, other days you may write poetry. Choose whatever you feel most comfortable with. There is evidence that expressive writing is helpful whether or not you share that writing with someone else, so if you want to keep it private that is perfectly fine. Why Is It Helpful? Researchers are not entirely sure why expressive writing is helpful, but there are a few theories that may explain why it works. First, it may help you to make sense of what is happening in your life. It may be a way to better process and think through the meaning of events and how you want to respond. Expressive writing may also help you express pent up emotions about things that have happened. For those with borderline personality disorder, this can be a useful way to manage intense feelings and curb harmful impulses.   Finally, expressive writing that is shared with others may give you a sense of social support. It feels good to share your writing and get positive feedback or have others let you know that they have been through similar circumstances. Journal Your Way out of Anxiety What Should I Write About? You can write about anything you want. Usually, people choose to write about events that are of personal importance. They are often events that are at least mildly emotional or are personally relevant for any number of reasons. For example, you might write about a stressful event that is happening in your life now  or an important event in your childhood. Perhaps you want to write about how you perceive aspects of your relationships, your work life, or your spiritual life. The topic isn’t as important as how you write about it. Expressive writing is probably most helpful when you write about a topic in depth. This means that rather than writing about the superficial or surface qualities of an event, you really delve into the emotional aspects of the event. For example, ask yourself: How were you feeling at different points in the event?What were you thinking?What physical sensations did you have?How did this event impact how you see yourself, other people, the world, or your futureWhat does this event now mean about you? Why Bullet Journal Can Be So Effective A Word From Verywell If you’ve never tried expressive writing before, it may feel a little strange or awkward at first. It is definitely a skill that requires a bit of practice before it begins to feel comfortable. Before you start, it may help to check out some examples from others.

Lysistrata Analysis Essay - 1297 Words

â€Å"Lysistrata† is a tale which is centered around an Athenian woman named Lysistrata and her comrades who have taken control of the Acropolis in Athens. Lysistrata explains to the old men how the women have seized the Acropolis to keep men from using the money to make war and to keep dishonest officials from stealing the money. The opening scene of â€Å"Lysistrata† enacts the stereotypical and traditional characterization of women in Greece and also distances Lysistrata from this overused expression, housewife character. The audience is met with a woman, Lysistrata, who is furious with the other women from her country because they have not come to discuss war with her. The basic premise of the play is, Lysistrata coming up with a plan to put an†¦show more content†¦The old men protest how the women they have nourished all these years have turned against them and seized a sacred shrine. Although, while the men are busy with their smoking logs, the women walk in carrying pitchers of water which they will pour over the fires which the men have set. The old men and old women trade insults, but the women will not back down, and they empty their water over the heads of the old men. When the magistrate arrives, he tells the men the women’s behavior is the result of the men spoiling their women and treating them with gentleness when they do not deserve to be cherished. The magistrate orders the men to force open the doors, but he moves to a safe distance to watch. When the doors are forced open, Lysistrata emerges. The magistrate orders her arrested, but the policeman is too intimidated by Lysistrata to arrest her. The other women join Lysistrata in defying the policemen, who are too cowed to follow the magistrate’s orders to seize the women. 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Goffman s Theory Of Sociology And Anthropology - 1549 Words

Breanna Legleiter AP Psychology Mr. Schumacher 10 November 2014 Erving Goffman INTRODUCTION Erving Goffman was born in Mannville, Alberta on June 11, 1922. He was born to his Ukrainian Jewish parents, Max and Ann. They were part of the Ukrainians that migrated to Canada between 1897 and 1914. He and his sister, Frances, were raised in Dauphin, near Winnipeg. Goffman attended St. John’s Technical High School. He showed an interest in chemistry and went on to study chemistry at the University of Manitoba in 1939. In 1943 and 1944 Goffman worked at the National Film Board in Ottawa. While there, he met Dennis Wrong. Dennis Wrong encouraged Goffman’s interest in sociology. Soon after, Goffman enrolled at the University of Toronto, where, under the guidance of C.W.M. Hart and Ray Birdwhistell, he read widely in sociology and anthropology† (Fine and Manning). Goffman was influenced by the writings of Durkheim, Radcliffe-Brown, Warner, Freud, and Parsons. At the University of Toronto, Goffman developed a close friendship with anthropologist Elizabeth Bott. Gof fman graduated from the University of Toronto with a degree in sociology in 1945. He moved to the University of Chicago for graduate work. He was initially overwhelmed by the transition and his grades were not extraordinary at the beginning of his graduate work. The University of Chicago was more hectic and confusing than the University of Toronto. After a few years, Goffman finally settled into the life of graduate work.Show MoreRelatedAll the Worlds a Stage, the Dramaturgy1119 Words   |  5 PagesAll The World’s a stage â€Å"All the world s a stage, And all the men and women merely players. They have their exits and their entrances; And one man in his time plays many parts† Shakespeare. Although Shakespeare wasn’t a sociologist, I think this quote profoundly sounds like Ervine Goffman’s ideas of dramaturgy and impression management. I agree with both Shakespeare and Ervine. 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The Hidden Power of Their Intense Fragility Free Essays

Almost every human being born on our planet was given a gift of romantic love at least once in a lifetime. Being in love is the condition when even the most hardened pragmatics feel themselves capable of temerarious deeds in order to impress their beloved, to make him or her smile. And during this period, most of us, people dream about writing a poem in honor to of the object of passion. We will write a custom essay sample on The Hidden Power of Their Intense Fragility or any similar topic only for you Order Now Many of us even write the products of this inspiration down, but after reading them, we understand it’s no more than a bunch of words linked by that little understanding of rhyme most of us possess. Fortunately, Edward Estlin Cummings didn’t belong to that talentless majority. His poems dedicated to the beloved women brought joy and pleasure not only to their hearts and minds, but also to the souls of thousands of the worshippers of poetry. Quite a bunch of love poems went out from under his formidable pen, but the one, called ‘Somewhere i have never traveled, gladly beyond’ is one of the most well-known ones. Scientists argue for whether his once wife was the inspiration for this work of art, or it was some other women, but still this piece of poetry expresses the things most of the man would like to say to their beloved woman, but couldn’t find the words to do it. Some men are afraid to fall in love with a woman, as they feel as the object of their feelings will be able to take control of their life. They are afraid of that ‘power of †¦ intense fragility’ that every woman possesses over the man who loves her. Edward Estlin Cummings wasn’t scared to be possessed by those hands, which are smaller than the rain’s, it’s rather that he gave himself into the hands of his bellowed woman, getting all the possible positive experience from this condition. When I first read this poem a word for the woman, described in the poem came to my mind, which was â€Å"mistress†, a woman, whose power is in her fragility. This poem is written by a first person narrator, the author describes his own feelings towards the object of his passion. The author of the poem is marveled by the impact that woman makes on him. Thus, the tone of the poem is admiring and even a little worshipping. The person who decides to get acquainted with the Cummings’s poems should remember that this writer uses an extremely rich imagery system in his verses. Some of the researchers even claim that â€Å"the love poetry of E. E. Cummings is well known for specifically using flowers to describe a woman’s sexuality or the innermost `self. †(Everything2 Website). And it’s true, that in the ‘Somewhere i have never traveled, gladly beyond’ he uses two main image systems which are human anatomy and nature. He compares his woman with flowers in order to emphasize her tenderness and beauty. One more characteristic feature of Cummings’s poetry which’s clearly expressed in the ‘Somewhere i have never traveled, gladly beyond’ is paraphrasing. The writer sometimes ignores the rules of the English language in order to express his feelings, to make the reader understand better the feelings and emotions that overfill him. The unconventional sound of his phrases make the reader return to them again and again in order to understand why the author had organized his writings in such a way, which gives the reader better chance to understand the message expressed by the author. As this poem is a lyric, and it’s written in an open form, some critiques say it is of no great value, but most poetry lovers value the artistic and imagery filling of the poem much higher than its conformity to the common poetry standards. In the first four lines of the poem the author explains he feels that the object of his feelings possesses the knowledge of something the writer never had any idea of, something really simple, but impossible to understand for him, ‘which (he) cannot touch because they are too near’. The next quatrain tells us this woman is capable of revealing the deepest feelings and thoughts the author has just by being near him. In the next eight lines the poet explains the nature of her power, which’s her ‘intense fragility’. In the closing quatrain Cummings tells that her beauty is one more source of her power. ‘your slightest look will easily unclose me though i have closed myself as fingers’ – the poet writes. In this lines the concept is expressed that has been proved by the experience of centuries. Through all the history of the humankind, which was created, as it’s officially thought by man, women had influenced all that crucial decisions that changed the lives of millions of people on the Earth. It often happened that the mistresses, wives or sultanas were those, who actually ruled the states because of the tremendous influence they had on their man. The older I become, the more I understand about the woman’s influence on their husbands, sons and brothers. My mother has never openly opposed any of my decisions, even if they were wrong and harmful in her opinion. She always agreed with my claims at first, but than, gradually, she made me think about the reasons why I wanted to do this or that thing, and about the consequences of my actions. Her ‘intense fragility’ was the way she used to make the man in her family act sensible and rightful. The men have always been the thrillseekers. The nature of this longing is nowadays explained by the biologists and genetics, but women knew that for thousands of years, maybe even on some subconscious level. For the man to be interested with the woman her eyes should ‘have their silence’ ‘somewhere (he) have never traveled’, ‘gladly beyond any experience’. And it’s quite understandable for me, as in my opinion the communication between the partners should enrich both of them, and it’s impossible when they knew each other thoroughly. It is said that all of those, who are deeply in love, are like the blind, they are sick with their happiness. The man, who loves is ready to get the star from the night sky for his darling, or to dedicate her wonderful poem. Those, who are really in love, are really happy, as they know for sure they’ll be together forever. Edward Estlin Cummings and his wife Anne Barton got divorced in a year after this poem was written. Their relationship didn’t survive the period needed for the ink this poem was first written with to fade. Still, today, dozens of years after the death of the poet, his wife and their relationship we open the book to read: ‘the voice of your eyes is deeper than all roses nobody, not even the rain, has such small hands’ How to cite The Hidden Power of Their Intense Fragility, Papers

Examine the dramatic techniques Miller uses in A View From The Bridge Essay Example For Students

Examine the dramatic techniques Miller uses in A View From The Bridge Essay Examine the dramatic techniques Miller uses in A View From The Bridge and how effectively they convey the social context and central themes in the play. In the 1950s, New York was a diverse cultural melting pot; because it was a magnet for immigrants both legitimate and illegal. The myth of The American Dream and The Land Of The Free had spread all around the world. To the people of those countries hit hardest by the post war recession, such as Italy and Ireland, the stories about America and New York in particular as a place where, if one could only work hard, one would be rewarded with wealth beyond counting, were believed absolutely. Of course, when the immigrants finally arrived at their destination, they often found that the reverse was true and most immigrant communities were extremely poor. At the time within which the play is set, there were great social and cultural changes taking place across the whole of American society. Although World War 2 had ended with America amongst the victors, the Korean War and the threat of global communism made many Americans suspicious of the newest wave of immigrants and conversely, whilst the Americans were experiencing a post war boom, and a freedom to enjoy many luxuries and much more leisure time at this time Hollywood, at least, discovered the concept of a teenager, a previously unspecified age group; after the austerity of the pre war and war years, as a nation, the fear of communism, a political ideology that works in direct opposition to the capitalism upon which the American economy and therefore its wealth, is based which found expression in the witch hunts orchestrated by Senator Macarthy, also led to an upsurge in racism. Racism institutional and otherwise, found its expression in the ruthless use of immigrant labour for all the worst paid and unprotected or dirtiest jobs going. It also ensured that the immigrants would be the last people who would be employed before the entire American born men and women. It was into these circumstances that most newly arriving immigrants found themselves. Another cause of potential conflict, between the emerging immigrant communities and the wider America, was the clash of value systems. The Immigrants often had old-fashioned ideas regarding e.g.: the role of women in society, and the importance of religion etc. The playwright, Arthur Miller, worked in an inner city factory, close to the district of Redhook and it is there that he learned about the Longshoremen, their culture and values, the way they lived and the underlying codes by which they Italian immigrants brought with them from their country of origin, Italy, and more especially Sicily, an Italian Island situated in the Mediterranean, at the foot of Italy all abided. It was here that Miller first heard the stories of the Italian code of honour, and what happens when that code is violated or broken, and he used this information as  the basis for his play. A View from the Bridge focuses on the plight of the Italian immigrants, living in the mainly Italian community of Redhook, and on one story, that of Eddie and his family. Arthur Miller demonstrates the poverty of this particular Italian Immigrant family, at the beginning of Act 1, in his stage description of the apartment that Eddie, Beatrice and Catherine are living in. The apartment is described as having only three rooms: a kitchen, a bedroom, and a living area. All the drama takes place in the living area and the kitchen and bedroom are not seen. The living area is very bare with little in the way of furniture. The only item which does not fit in is a phonograph, probably the only luxury the family enjoys. The playwright uses the structure of a Greek tragedy, such as those written by Sophocles, Oedipus Rex and Antigone. Originally these plays were only one Act long and women, though sometimes integral to the plot, as a device to move the story along or to shock the audience, they were usually of no major importance. Miller expands the classical role of women, using them so as to include more themes; and also to introduce topical issues of the time, such as the changing status of women in general in the post war period. "Everyday Use" EssayEddie: What job? Shes gonna finish school. But Eddie and Miller also realises that the myth Everybody could be president is unrealistic as shown in Arthur Millers play Death Of A Salesman Rodolpho as well as the enthusiasm of the young and new also shows the lack of wisdom that experience can bring and Miller shows us this by having him spend all his wages on material things when he knows that his brother Marcos children are starving back in Italy. You can have too much of a good  thing and Miller seems to be saying that all capitalism isnt good, just as maybe all communism isnt bad. This comparison could be one of the reasons that Miller was indighted by the HUAC, and eventually convicted of contempt of Congress, for refusing to name names, however this conviction was subsequently overturned by the U.S. court of appeals. In his life Arthur Miller did not break the code of Omerta silence but he has Eddie break the code and shop his immigrant family to the authorities. The telephone box represents the device which breaks the code, another fairly modern piece of technology for the time and perhaps Miller is also saying that the relentless march of technology isnt without its own problems. Today we could cite the controversy over G.M. foods or embryo research as pieces of scientific progress which some feel are a bridge too far. Alfieri who features through the play as a sort of narrator , fulfilling the function of a Greek chorus, though an unreliable one because he is emotionally involved: Alfieri: ..You wont have a friend in the world. even the ones who feel the same will despise youà ¢Ã¢â€š ¬Ã‚ ¦put it out of your mind! Eddies actions in going against not just his culture and his family or traditions but also in breaking mentally at least the unwritten sexual codes ultimately lead to his demise. Did Miller believe that he would die if he broke the code and named names or did he think that the HUAC would have him executed? There is a pervading sense of fear throughout the play, which perhaps reflects how Americans themselves felt at the height of the cold war. Will the world end tomorrow in a nuclear holocaust? Finally, Eddie is damned. He has lost all status in his community, this is represented by Eddies preoccupation with loosing his name: Eddie Wipin the neighbourhood with my name like a dirty rag! When Marco comes to get Eddie, he shouts his name three times Peter in the bible denies Jesus three times; when Miller was asked about this he said it was a desperate attempt to cry out against non existence. Could this be something to do with the pressure that Miller was under at the time. If the HUAC found him guilty he could be black listed and therefore forced into unemployment, his plays unread, unstaged; himself reduced to poverty, his whole life lost. Eddie knows he will die but he wants his identity back before he goes. This is a constant theme of the play, the importance of ones status within society. When Eddy is finally dying the setting is very like a Greek tragedy, from the position of the women actors and stage directions to the way all the protagonists are on the stage. In conclusion, this play is about the driving forces behind the history of the period between the end of the World war 2 and  the beginning of the new age of technology and the permissive sixties, such as the status of women, race, immigration, change and culture clash, fear of annihilation, fear of loss of public freedom; but there are also echoes throughout the play of Arthur Millers personal life. The name of the play itself A View From The Bridge might be the bridge between the old and new cultures; the distance between the Russians and Americans in ideology; the, sometimes huge gulf between men and women, the struggle for the young to tear off the shackles of the old which bind them. The competition between a material physical reality and a more spiritual reality.